It's almost exactly a year ago that I joined the team at ChatterBoss, and began the startup-within-a-startup of ChatterBoss Social.
My social media partner, Moe Lincoln, and I each began our careers as solopreneurs (I as a marketing consultant, Moe as a social media manager), and were given the opportunity to begin offering social media services to ChatterBoss clients as a new "wing" of the business.
This year we grew from 4 to 20 social media clients and from one social media staffer to five!
It's been a rewarding, challenging, and incredible year. Here's what I've learned:
1. Growing = delegating = communicating
Your systems HAVE to exist outside of your head, or you'll never be able to help your assistants help you. A granular standard operating procedure (SOP) is a recipe for great delegation. An "aw, they'll figure it out" attitude will leave you with double the overwhelm.
2. Transparency is key
The old adage "underpromise and overdeliver" is a lesson most people learn the hard way, and we're no exception. The flashy marketing temptation to over-commit, over-promise, and hyperbolize in our excitement has never served us well. Luckily, we're part of a company that values transparency in all the details--and we've learned to be realistic, timely, and granular about what we can offer.
3. Keep showing up
Consistency beats talent, every single time. I'm not sure I'll ever claim to be a particularly gifted entrepreneur or a particularly visionary leader. I will be able to say that I never stopped showing up and trying to figure it out. And, as it turns out, most successful leaders have learned exactly the same thing.
4. Find a leadership team that has your back
When Valerie Trapunsky brought us on, we’d never built a team or a business before. We weren't experts in entrepreneurship, and we did not get it right every time. Valerie, Tiffany, and Bobbie have offered us second (and third) chances, advice, and accommodation in trying new strategies, and the overwhelming relief of knowing that they've got our back, every time. They've trusted us through our mistakes, and that kind of support is the only reason we have the confidence to keep going.
Make sure you've got leadership like this on your team.
It's been an amazing year and we're nowhere near done. I can't wait to see where ChatterBoss Social will be a year from now.
In the meantime, if you're curious about delegating your social media to ChatterBoss, make sure you reach out. We'd be happy to discuss your needs and where we can step in to help.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.